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Avenue Foch becomes an amazing plant and human installation

From 3 to 5 June 2017, Paris welcomed Biodiversiterre, an international event. For three days, Avenue Foch hosted a plant and human installation to raise the public’s awareness of environmental protection and biodiversity, recycling and waste management issues.
Projects listing

Environment & biodiversity

Location:
Paris (France)

Sponsor:
Fanny Demulier

Grant:
€20,000 at the committee meeting on 24/04/2017

Project Owner 

Place Grand Public

 

"Biodiversiterre represented a great opportunity for Veolia to promote biodiversity and the circular economy by partnering with a public awareness raising operation that potentially offers huge media coverage. It welcomed over two million visitors and placed biodiversity right in the heart of Paris."
Fanny Demulier

Place Grand Public, the artist Gad Weil’s design agency, designs and produces large-scale urban and festive events both in France and abroad. The operations are aimed at the general public and have international resonance. This cultural and artistic enterprise was behind “Goût des Champs”, a temporary food market and vegetable garden installation on the Champs-Elysées in 2015. Gad Weil also designed Blés Vendôme in July 2016, a 2,800 square meter plant installation consisting of one million ears of natural wheat, which was exported as far away as the CKS Plaza in Taiwan.
 

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In June 2017 -with the participation of numerous partners including Veolia and its Foundation - the artist’s Biodiversiterre project took over one of the main arteries in the 8th arrondissement in Paris. On 3, 4 and 5 June, a brilliant plant and human installation transformed Avenue Foch with lively and interactive spaces aimed at raising public awareness of major environmental protection issues. In particular the Veolia Group was involved in the space illustrating selective sorting and recycling with the practical assistance of the Veolia Recycling and Waste Recovery (RVD) business, which supplied sorted, compressed waste balls from its sorting centres. How to get people talking about biodiversity using a work of art…