The creation of the socio-educational and environmental program "Moi Jeu Tri" dates back to 2016. It was designed by a group of waste management and recovery experts in response to the failure of many of the policies put in place in sub-Saharan Africa to tackle the issue. The basic idea is simple: by raising children’s awareness and educating them, waste management will move forward. Convinced by the premise, these specialists have embarked on a project in which young people become selective sorting and recycling ambassadors.
Students as waste collection drivers
The students are encouraged to bring sorted recyclable waste to their school. This waste is then sent to the appropriate sorting centre for recycling. And the financial benefit from collecting this waste is reinvested in social, ecological or humanitarian projects, either in the school or in its immediate environment.
The approach was first rolled out in the French high school in Lomé, the capital of Togo, in 2016. The "Moi Jeu Tri" association was set up the following year and has since enabled a large number of other students to follow the program: in 2019, 18,000 students were thus taught how to recycle household waste. In the first quarter of 2020, there were 35,000 students. This success prompted the association to create a branch of "Moi Jeu Tri" in Côte d'Ivoire and another in France to provide technical, financial and human support for operations in Africa. The operation proved to be a success and has encouraged the association to makes plans to deploy the program in 100 more schools in Côte d'Ivoire over the period 2020-2021. The Veolia Foundation is supporting the association in its efforts to achieve this goal.
With a collection point for recyclable waste from selective household sorting, schools become an essential link in the local circular and solidarity economy.